I've spent thirty years leading teams and innovating at the intersection of people, technology and new ideas.
The biggest lesson I've learned? Simplicity wins. It's the competitive advantage behind the world’s best products, strongest teams and most successful organisations.
Now I help leaders and teams make that advantage their own through keynotes and workshops.

Six years Ieading App Store, Apple Music, Apple TV+, iCloud, Apple Books, Apple Podcasts, Apple Arcade and Fitness+.

10 years Ieading the music team as iTunes grew into the world's biggest music shop. Ranked #4 in The Guardian’s Music Power 100.
The world’s first music streaming subscription service. (Spotify's cool but Rhapsody did it first).
Silicon Valley start-up co-founded by Jerry Harrison (Talking Heads)
with Advisory Board led by Sir George Martin (The Beatles).
"The best videogames magazine by far" – Marketing Week. Working for Chris Anderson (TED).
Steve Jobs had a simple approach to organising teams. He said, “My model for management is The Beatles." I spent 16 years building and leading teams at Apple. In my TEDx talk, I explore how Apple and The Beatles offer managers a fresh perspective on setting people up for success. Watch here.
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