Over six years I led App Store, Apple Music, Apple Books, Apple Podcasts, iCloud, and launched Apple TV+, Apple Arcade, and Fitness+.
A hugely exciting, fast-moving, billion dollar business.
For 10 years I led Apple's music team as iTunes grew into the world's biggest music retailer. Co-founder and curator of the iTunes Festival. Ranked #4 in The Guardian’s Music Power 100.
European Editor-in-Chief of Rhapsody the world’s first music streaming subscription service. (Spotify's great, but we did it first).
Creative Director of Garageband.com a Silicon Valley start-up with co-founder Jerry Harrison (Talking Heads) and Sir George Martin (The Beatles).
Editor-in-Chief of NEXT Generation magazine the leading US computer & videogames magazine.
Steve Jobs said “My model for management is The Beatles." I spent 16 years building and managing teams at Apple and I believe Steve Jobs was onto something. In this entertaining talk I explore how Apple and The Beatles share best practices all team managers can emulate.
I enjoy meeting new organisations and sharing ideas to help them grow. Here are three themes that offer inspiration from Apple.
Keep it Simple: Lessons from Apple
Steve Jobs said “Simple can be harder than complex, but once you get there you can move mountains.” Neil leads an exploration of how Apple succeeds through keeping it simple, and how you and your organisation can do it too.
Leading customers through change: Lessons from Apple
Apple has grown into the world’s most successful company by convincing billions of customers to embrace change. How do they do it?
Neil shares key lessons from Apple to help you bring your customers on a journey of transformation.
Steve Jobs, The Beatles, and Team Management
Steve Jobs said “My model for management is The Beatles." Neil spent 16 years building and managing teams at Apple and believes Steve Jobs was right. In this entertaining talk he explores how Apple and The Beatles share best practices all team managers can emulate.
Get in touch at hello@neilwest.com