Media
Neil in the news.
The Times
The Times invited me to share my reflections on Tim Cook’s tenure as Apple CEO. My view? The key to his success was a disciplined pursuit of simplicity.
Get Superpowered Podcast
A great introduction to me and my work. I share how simplicity wins — and how leaders, teams and organisations can put it to work.
Publishers Weekly
Publishers Weekly praised my book It Just Works: The Nine Simple Rules of Apple’s Success as “Packed with insider knowledge, this is a must-read for business leaders seeking to innovate and communicate clearly and effectively.”
My TEDx Talk
Steve Jobs had a simple approach to organising teams. He said, “My model for management is The Beatles.” In my TEDx talk, I explore how Apple and The Beatles offer managers a fresh perspective on setting people up for success.
Top 5 in The Guardian’s Music Power 100
The Guardian, May 2011. The 100 most influential people in the UK music industry: “Our research turned up various names, the most persuasive being Neil West, whom we believe to be iTunes UK’s head of music… iTunes sales are huge and growing. It may be the biggest music retailer in the UK; it’s probably the most important. But why the secrecy?”
A long, long time ago…
People of a certain age might remember Gamesmaster, the UK’s first TV show dedicated to videogames. In 1992 I had just started my first job as a writer on Sega Power magazine, and Gamesmaster invited me to be a regular commentator. I recorded three seasons before moving to California. (My kids insisted I share these videos.)