Apple has persuaded billions of people to embrace the new.
How? Look closely and five factors repeatedly emerge — factors that determine whether change is embraced or resisted.
Make Change Simple explores those five factors, drawing on behavioural science and examples from Apple and other successful organisations. You’ll learn how to reduce resistance, build momentum and make change feel simpler, smoother and more likely to stick.
• For anyone leading a journey of change.
• Available as a keynote or a two hour / half day / full day interactive training session.
• Every session combines memorable stories, original ideas and practical tools your audience can put to work immediately.
• Based on the lessons from It Just Works: The Nine Simple Rules of Apple's Success.
• Led by the author, Neil West.
• Get in touch at hello@neilwest.com
Explore my other keynote & training themes:
The Simple Way to a Billion Customers
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