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Make Change Simple

Person pushing a curved arrow upward and rightward.

Apple has persuaded billions of people to embrace the new. 


How? Look closely and five factors repeatedly emerge — factors that determine whether change is embraced or resisted.


Make Change Simple explores those five factors, drawing on behavioural science and examples from Apple and other successful organisations. You’ll learn how to reduce resistance, build momentum and make change feel simpler, smoother and more likely to stick.


• For anyone leading a journey of change.

• Available as a keynote or a two hour / half day / full day interactive training session.

• Every session combines memorable stories, original ideas and practical tools your audience can put to work immediately.

• Based on the lessons from It Just Works: The Nine Simple Rules of Apple's Success.

• Led by the author, Neil West.

• Get in touch at hello@neilwest.com


Explore my other keynote & training themes:

10 Simple Ways to Win

The Simple Way to a Billion Customers

Create Experiences People Love

Focus on What Matters

Get More Value From AI


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Apple and related product and service names are trademarks of Apple Inc. Neil West is a former Apple employee. This website and Neil West's book and speaking and training services are independent and are not affiliated with, endorsed by or sponsored by Apple Inc.

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