My Story
A career of simple lessons.
I’ve spent 30 years at the intersection of people, technology and new ideas – 16 of them at Apple, others in Silicon Valley, working for Chris Anderson (now of TED) and alongside Jerry Harrison of Talking Heads.
Each role taught me something different. Together, they taught me that simplicity wins.
Apple Southern Europe
Head of Services
Six years leading Apple’s services businesses across 21 countries – App Store, Apple Music, Apple TV+, iCloud, Apple Books, Apple Podcasts, Apple Arcade and Fitness+.
What it taught me
Bottom line: Own the complexity so your customer never has to. That’s what earns premium prices.
Apple UK & Europe
Head of Music
Ten years leading the music team as iTunes grew into the world’s biggest music shop.
Top 5
The Guardian’s Music Power 100, 2011
What it taught me
Make the right thing the easy thing, and the rewards can be huge.
Rhapsody
European Editor-in-Chief
The world’s first music streaming subscription service (Spotify’s cool, but Rhapsody did it first).
What it taught me
Being first isn’t enough. People only embrace what makes life simpler.
GarageBand.com
Creative Director
Silicon Valley start-up co-founded by Jerry Harrison (Talking Heads), with an Advisory Board including Brian Eno and led by Sir George Martin (The Beatles).
What it taught me
Simplicity starts with clarity of purpose.
NEXT Generation magazine
Editor-in-Chief
The US’s leading games magazine. “The best videogames magazine by far” – Marketing Week. Working for Chris Anderson (TED).
What it taught me
Earn trust by making the complex simple to understand.
Gamesmaster · Arcade magazine
Videogames journalist
Regular commentator on Gamesmaster, the UK’s first TV show about videogames. Editor-in-Chief of Arcade magazine, “one of the ten best videogames magazines of all time” – The Guardian.
What it taught me
Communicate one idea at a time in plain language.
Today, I help leaders and teams put those lessons to work.