My story
Head of Music & Apple Services, UK & Europe
Apple's Head of Music in UK & Europe (2006-2016). Led Apple's music team as iTunes grew into the world's biggest music retailer. Ranked #4 in The Guardian’s Music Power 100.
Apple's Head of Services in Southern Europe (2016-2023). Managed App Store, Apple Music, Arcade, Apple TV+, Fitness+, Apple Books and Apple Podcasts, combined a $billion business.
TEDx
Check out my TEDx talk. Steve Jobs said “My model for management is The Beatles." Neil spent 16 years building and managing teams at Apple and believes Steve Jobs was right. In this entertaining talk he explores how Apple and The Beatles share best practices all team managers can emulate.
Speaker
I enjoy meeting new organisations and sharing ideas to help them grow. Here are three themes that offer inspiration from Apple.
Keep it Simple: Lessons from Apple
Steve Jobs said “Simple can be harder than complex, but once you get there you can move mountains.” Neil leads an exploration of how Apple succeeds through keeping it simple, and how you and your organisation can do it too.
Leading customers through change: Lessons from Apple
Apple has grown into the world’s most successful company by convincing billions of customers to embrace change. How do they do it?
Neil shares key lessons from Apple to help you bring your customers on a journey.
Steve Jobs, The Beatles, and Team Management
Steve Jobs said “My model for management is The Beatles." Neil spent 16 years building and managing teams at Apple and believes Steve Jobs was right. In this entertaining talk he explores how Apple and The Beatles share best practices all team managers can emulate.
Please email me at hello@neilwest.com to learn more.